7 home bakers on Instagram to buy CNY goodies from: Pineapple tarts, kueh lapis and more
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7 home bakers on Instagram to buy CNY goodies from: Pineapple tarts, kueh lapis and more than
From a mum-daughter duo selling their buttery pineapple tarts to a working mum of 4 who makes nyonya kueh, these women turned their hobby into a small home business with encouragement and glowing reviews from family and friends.
Delightful (and addictive) Chinese New year's day snacks, such as pineapple tarts and kueh lapis, are considered a must-accept during firm visits and reunion dinners. (Photo: @kuehforyew and @homebakedbyaf/ Instagram)
Celebrating Chinese New year is all about food, family and more than nutrient. You know the drill: Order your favourite CNY snacks early on and then you lot tin can get ahead of everyone else (in case the goodies sell out, which has happened). Hither are the women who are whipping up delectable bakes from their home kitchens.
1. BELINDA SIN OF BELLABAKES
All it took was one bite of her aunt's almond cookies as a child, for Belinda Sin to become curious about blistering – and eventually fall in love with information technology. "I was so fascinated by how simple ingredients could plough into something and so tasty."
But it was only later her kids got older that the mum of three, who works full-time at a banking concern, found more than time to bake.
"In my early years equally a small home baker, I mainly focused on cakes with fondant decoration, such as flowers and figurines," said Sin, who started her abode bakery in 2009 and only bakes during her free fourth dimension.
Over the years, she has expanded her offerings to include chocolate truffles, sourdough breadstuff, walnut brownies and others.
Her Chinese New Twelvemonth specialities: Almond cookies (S$22 a bottle) and Tigger chocolate butter cookies (S$23 a bottle). To order, fill out the form here or reach her on Instagram.
2. CHUA YAN LING OF THE COOKIESMITH
Chua Yan Ling, 26, started her side hustle in January 2022 with monthly bake sales, usually on the second or tertiary Sunday of the month.
She started with flavoured butter cookies (there's Nutella, Oreo, Biscoff and toffee nut), and went on to include cakes such every bit matcha pound block, pandan chiffon cake, burnt cheesecake and more.
"Knowing that others are enjoying my bakes keeps me going despite my busy work life," said Chua, who works full-time every bit an auditor. She most recently included a "bakebox" for the Christmas season, giving customers a compilation of her specialities.
Chua even inspired her mum to starting time selling her pork floss rolls on The CookieSmith. "I am very proud of my mum for many things – and making nice pork floss rolls is one of them," she said.
Her Chinese New year's day specialities: Cranberry macadamia cookies (S$20 a bottle) and her mum's pork floss rolls (Due south$20 a bottle). Her menu also includes Nutella, cheese, Earl Grey, scallion and Biscoff "burger" butter cookies. While her orders for Jan 16 and 23 are already full, at that place are still slots for Jan thirty here.
3. MELANIE TANG FROM Body of water AND THE CAKE
Manner before her domicile-based business started, Melanie Tang, 33, was already baking cookies for friends and family during Chinese New year's day, which were always met with glowing reviews.
It was just in Baronial 2022 that Tang, who works full-time in the TV industry, decided to first selling brioche via Instagram – just a few months afterwards learning how to broil bread during Singapore's circuit breaker.
We like that she's artistic and offers unique flavours. When it comes to her periodic broil sales, which take no fixed card, she told CNA Women that she first decides on a base item, and then tests, experiments with and perfects the recipe (and presentation) for auction.
For instance, Tang put her own spin on the usual obviously butter cookies, experimenting with different tea combinations such as Oolong (which didn't piece of work every bit the scent was besides mild) before settling on Earl Grayness.
"I've been tempted many times to sell "trendy" items, simply I decided against information technology because I didn't want to follow trends," she said.
Her Chinese New Yr specialities: TWG Earl Grey butter cookies topped with strawberry jam, and two-tone chocolate butter cookies at S$19 a bottle. We also like her souvenir set choice (S$38) comprising both Earl Gray and chocolate cookies, and comes with two gratuitous oranges – perfect for house visits. Achieve her on Instagram to order for Jan 19.
4. EVANGELINE YEW FROM KUEH FOR YEW
Evangeline Yew, 59, who works in insurance, has always enjoyed food and baking, especially Peranakan food.
" My grandmother and my aunt are my main influences when it comes to dwelling cooking and baking. Through their food, I was inspired to learn to make the dishes and sugariness treats on my own," she said, adding that her kueh salat and kueh lapis were inspired by her aunt.
A Peranakan herself, she offers nyonya kueh such as kueh salat, kueh dadar, kueh kosui, pulut inti (gummy rice topped with coconut) and orh kueh (steamed yam cake).
With the help and encouragement of her daughters, aged 21, 29 and 34, the mother of four started selling her kueh on Instagram in 2020. Her daughters helped her set up the business relationship, also as help with branding.
Her Chinese New year specialities: With the exception of kueh bangkit, orders are now closed for Chinese New year just on February 4, Yew volition begin taking new orders for her kueh bangkit (South$20 a bottle), kueh lapis (S$65 for a seven-inch square) and other kuehs such as kueh dadar ($25 for 25 pieces) and kueh salat (Due south$50 for a vii-inch foursquare). Bookings have to be made 3 days in accelerate. Society here.
five. NORZILA Allonym FROM ANA'Southward ARTISANAL BAKE
It was a spontaneous determination for Norzila Alias, 49, to bring together her niece on a broil sale in July 2022 to sell her brownies.
Two weeks later, the mother of five started an Instagram account for Ana'southward Artisanal Broil . "Prior to it, I'd been looking for a permanent part-time job equally my kids are in school, but to no avail," she said. Norzila was previously a freelance designer and crafter. Her youngest is nine, and her eldest is 20.
She told CNA Women that setting up a home bakery was a "steep learning bend". "I wasn't really aware of the home-based business scene at that time as I've never ordered any cakes or food via Instagram before," she said.
The proficient news is orders started to trickle in via word-of-rima oris and she managed to proceeds a steady menstruum of customers, including corporate orders. These were enough for Norzila to plow Ana'due south Artisanal Bake into a full-time gig in Jan concluding year.
Her Chinese New year specialities: The Opulence Box (S$34.l), which comprises an orangish butter cake with caramelised oranges, naked chocolate cake and black cocoa sable cookies. Y'all can also order her cookies in a large bottle: Black cocoa (South$twenty), hazelnut (S$22) and sesame (S$twenty). Order through her Instagram page.
six . ANGELA FONG FROM HOMEBAKEDBYAF
Working full-fourth dimension in the retail industry, it never crossed Angela Fong's listen to sell her broiled goods – she would bake in her costless time and give them out to family unit and friends. Just the good reviews she received motivated her to start posting her bakes online to see if in that location was any interest.
There was, and in 2017, the 34-year-old started selling her bakes online during the various festive seasons: Log cakes and sticky date bundt cakes for Christmas, mooncakes during the Mid-Autumn Festival, and cookies during Chinese New year's day.
Fong told CNA Women that she used to offering a wide menu but decided to reduce the variety to focus on quality. " Concluding time, I had bak kwa cookies, florentine cookies, cornflakes cookies, butter cookies and more than," she said. Now, she's focusing on her bestsellers, such as pineapple tarts and ondeh ondeh tarts.
Her Chinese New year's day specialities: Ondeh ondeh tarts (Due south$22.eighty a bottle), pineapple tarts (S$23.eighty a bottle) and walnut cookies (Due south$xviii.80 a bottle). You lot can social club via Instagram or Facebook.
vii. ALIX YEO AND ANGEL NG FROM SUGAREDFLOUR
When she was xviii, Alix Yeo wanted to get-go a cookie business as she was inspired past the Instagram bakers she found. "I thought that it looked actually fun and interesting to own a business, so I told my mum, and from there, sugaredflour came about," said the 20-year-old polytechnic student.
The mum and daughter started their home baking business via Instagram in 2020, cementing what mum Angel Ng, was already doing, selling chiffon cakes on an advertizing-hoc basis since 2014. The 46-year-old has a total-time job in human resources.
The duo started with a cornflakes credibility and expanded their bill of fare to include their bestselling pulut hitam sponge block, and others like burnt cheesecake and doughnuts.
Their Chinese New Twelvemonth specialities: Pineapple tarts (S$19 for 380 grams). Other offerings include the almond (S$14 for 210 grams), butterscotch ($fifteen for 210 grams) and bubble chocolate (S$14 for 190 grams) cookies. Fill out the order form here or reach Alix on Instagram to society.
CNA Women is a new department on CNA Lifestyle that seeks to inform, empower and inspire the modern woman. If you have women-related news, issues and ideas to share with united states, e-mail CNAWomen [at] mediacorp.com.sg .
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